And if you choose to use a proxy editing format because, for example, the original codec is too computationally intensive for your computer hardware, the full range of Avid tools are available for working with the media, which can be dynamically relnked.Īnother new feature in Media Composer 7 is FrameFlex, which allows editors working in 2K, 4K or 5K to easily reframe or pan-and-scan the footage to HD resolution. One of the effects is that media-management tasks that formerly required that an editing suite be tied up can now run in the background, as Media Composer automatically processes files while the editor continues to work. The idea, Gahagan said, is to hide technology from creative users so they can become more efficient as artists. As a bonus, while AMA was formerly a read-only architecture, now it's read and write, meaning you can write out to the same formats that you ingest. (He cautioned that the technical specifics aren't quite so simple, but said that is the gist.) AMA media is now managed without any transcoding or rewrapping. "We've married native media file management with AMA," Avid Senior VP of Products and Services Chris Gahagan told StudioDaily after the announcement. Instead, file formats that are read via AMA will now behave more like native Avid media. Specifically, Avid said, editors will no longer be exposed to the technical aspects of working with AMA media.
Cuts Price to $999, Makes AMA Media Perform Like Native MediaĪvid announced Media Composer 7 at its pre-NAB press event this afternoon, dropping the price to $999 and dramatically simplifying the process for working with files using the AMA media architecture.
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